megavideolinks
Joined: 18 Nov 2011
Posts: 63
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 Posted: Mon Nov 28, 2011 5:20 am Post subject: Communicating on behalf of the Agency |
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The agency administrator, department directors, and communications staff are authorized to
communicate on behalf of the agency in interviews, publications, news releases, on social media
sites, and related communications. Other employees may represent the agency if approved by
one of these individuals to communicate on a specific topic. When speaking on behalf of the
agency:
Employees must identify themselves as representing the agency. Account names on
social media sites must clearly be connected to the agency and approved by
[communications coordinator or agency administrator].
All information must be respectful, professional and truthful. Corrections must be issued
when needed.
Personal opinions generally don’t belong in official agency statements. One exception is
communication related to promoting an agency service. For example, if an employee
posted on the agency’s Facebook page, “My family visited the central city park this
weekend and really enjoyed the new band shelter”. Employees who have been approved
to use social media sites on behalf of the agency should seek assistance from the
[communications coordinator or agency administrator] on this topic.
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