megavideolinks
Joined: 18 Nov 2011
Posts: 63
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 Posted: Mon Nov 28, 2011 5:19 am Post subject: Model Policy for a Law Enforcement Agency’s use of Social |
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When an agency employee identifies a business need for using social media, the employee must
present the business case to the agency administrator. If the agency administrator decides to
move forward with the use of social media, the agency administrator (or designee) must work
with the communications staff to define the goals of the social media use and ensure compliance
with this policy.
The communications staff will review any required Terms of Service (TOS) agreement (which
may also require legal review by the agency legal advisor) and develop a project plan that
identifies:
The resources needed to support and sustain the social media tool.
Risks and mitigation strategies. 4
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How the social media tool integrates with the existing agency website, other
social media outlets in use and the general agency communications strategy.
Whether or not a unique “use policy” is necessary.
A draft project plan will be presented to the agency administrator, who will then finalize the
project plan and make a recommendation for approval. Once the approval has been given, the
Communications Director may then authorize the posting of information or prepared materials
such as text, documents, video files or streams to a social networking site by agency employees
on behalf of the agency. Before the logo or trademark of a private social networking site is
featured on an agency web site, the Communications Director should ensure that the use of the
logo or trademarks in question is consistent with the agency's purpose
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